The Evolution of Coachella

Uncover the untold story behind Coachella's rise from a defiant concert to a cultural phenomenon.

Intermediate

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Coachella, the cultural phenomenon we know today, traces its roots back to an unexpected turn of events. In 1993, Pearl Jam, in protest against Ticketmaster-controlled venues, performed a groundbreaking concert at the Empire Polo Club. Little did they know that this moment would validate the site's potential for hosting large-scale events.