Keeping Up with Korea

Why is South Korea so popular? Learn about the global influence of this Asian country.

Intermediate

Read and listen to this story in Beelinguapp!

South Korea has emerged as one of the world's leading exporters of popular culture, spreading its influence worldwide. Music, cinema, video games, fashion, and cuisine have inevitably succumbed to the Korean Wave.
The Chinese term Hallyu, literally "Korean Wave," refers to the growth and rising popularity of the Korean entertainment industry, initially fueled by music and TV dramas.